ULTIMATE QUALITY PERCEPTION
meets the art of conversation
"
For decades, experts have conducted experiments to better understand the hidden forces that motivate how and why people make decisions. It’s called Ultimate Quality Perception ®, and it combines the power of neuroscience, social psychology, and behavioral economics to explore the invisible forces that shape how human beings frame value and make choices. It's what people perceive about you, your services or products and your Company.
When you apply the Ultimate Quality Perception ® throughout the buying cycle, you’re able to help your revenue-generating teams articulate value USING three specific Cs of branding :
CLARITY
Most companies take a one-size-fits-all approach to the way you communicate with prospects and customers. But context matters, and our research shows there is a huge difference between how you articulate value for new customer acquisition and existing customer expansion.
Because the psychology is different, messages, content, and even the skills you use to conduct these conversations need to be different as well.
CONSTANTLY
Buying decisions don’t follow a predictable, predetermined path or sales process. Your prospects and customers are asking weighty, specific questions in four key moments in their Deciding Journey.
We call these moments the Constant Value Conversations. And you need to address these deciding moments by answering your buyers’ questions with tailored and persuasive messages, thought-provoking content, and the sales and marketing training to address the unique psychology and pressures within each of these critical moments.
CONSISTENTLY
Even though marketing, sales, and customer success are all supposed to be talking to the same buyers, they are often telling different stories in different ways. How can you articulate value with across these three disparate organizations?
Great customer conversations are the sum of your story plus the skills to deliver or tell that story. Only with Smart Branding Expert can you get the messages, content, skills, and coaching to align your entire organization with one voice.
Let's Start a Conversation
GENERAL CONTACT
www.frameworkthinking.eu
www.innovationmanager.business
info@eductt.com
Partner of your Advisory Board
DISCLAIMER
The contents of this website, the contents of video clips, extracts from books, EDUCTT products and other communications are not intended to provide legal, accounting, tax, valuation or other professional or investment advice. All situations vary and the professional and business advice given must be tailored to each particular case. Be sure to weigh all advice with your lawyers and counselors based on the facts that apply to you. Remember: "Do Your Research Before Investing!" I can't do it for you! No submission or communication expressly or implicitly binds any person or entity to any contract, agreement or policy, nor waives any part of this disclaimer.
By reading this, you agree to all of the following: You understand that this website is an expression of opinion and not professional advice. You are solely responsible for the use of any content and keep EDUCTT and all members and affiliates out of any question or complaint.
If you purchase something through a link on this site or through one of my emails, you should know that we have an affiliation relationship with the company that provides the product or service you purchase and that we may be compensated for it. We recommend that you do your independent research before buying anything.
GENERAL AWARDS
qualified INNOVATION MANAGER at
business model innovator
official adviser at
WE RESPECT YOUR PRIVACY
Via Carlo A. dalla Chiesa, 13
00046 Grottaferrata RM - ITALY
EDUCTT GROUP
© Smart Branding Expert. All Rights Reserved. EDUCTT ®
Leggi l'articolo su il Sole 24 Ore fai click qui
Per leggere l'articolo sul sito del "Il Sole 24 Ore" fai click qui
