In the Memorable Messages course, your marketers will learn how to develop effective marketing messages using research-backed frameworks that can be applied across any digital channel and customer conversation. Marketers will discover how to best tailor their messages to resonate with prospects and customers at crucial moments in the Customer Branding Journey.
In the Memorable Content course, your marketers will focus on learning how to apply brain science principles to create more engaging and memorable business content, including digital assets like presentations, e-books, and interactive content tools that motivate buying behavior.
In the Memorable Visuals course, your marketers will learn how to strategically use visuals that appeal to your audience in a way that influences their memory, and ultimately, their decisions. Marketers will see brain study research that shows how visuals affect buyers' attention and learn to create powerful, compelling designs that spark action
In the Memorable Storytelling course, your marketers will learn the neuroscience behind how stories influence your buyers’ decisions. And they’ll learn how to craft the best stories to resonate with buyers across the entire customer lifecycle.
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