We Transform Your Brand into the Most amazing, sexy and profitable branding experience ever.


What’s more, we have conducted original scientific research that identified the mental process that the human brain goes through when making a buying decision.  We then deconstructed this internal decision-making process into clear, manageable steps that equip your Company to literally sell the way that your prospects’ brains are hardwired to buy.

Meet Silvia,


Silvia Pistolesi: CO-Founder of EDUCTT ® and Smart Branding Expert; Co-Creator of The Framework Thinking ® method (better known as Design Thinking), that is used in all the Universities around the world. Lecturer at IED University (ied.edu), Author of the books:

What Nobody Has Ever Told You About The Sales ProcessGOAL SETTINGManaging Time WellThink Big and Grow BiggerBranding Secrets: Unleash Your Marketing by Establishing Your Brand.

Silvia's international corporate experience include Hilton, Kempinski Hotels to name a few where she has earned expertise in creating the best and luxurious client/branding experience like the one done for the Emirates Palace, the seven star deluxe hotel in Abu Dhabi.

My passion/gift is finding the unique value you offers to people to become memorable.

Becoming memorable it doesn’t means being famous... it means That your message is so strong and clear that you become the go to person when someone need your product or service.

I have created a step by step process that helps people achieve that.

"There is only one way to unleash your personal and company power is through your Brand: be sincere, be genuine. You must be congruent with your credo and so people around you." That's why I developed the Performance Leadership.

These Companies use our System, and it Worked For These Guys and ...

Brian Clark

Working with Smart Branding Expert to rebrand, rebuild and rebirth our online business systems has been effortless. Riccardo and Silvia knows online marketing and how to manage a project from start to finish with ease. 

Sarah Greene

I LOVE this!!!!! I'm so so so grateful. This is the first website I've seen that I feel REALLY does my work justice. Seriously I have tears in my eyes. Riccardo and Silvia you're brilliant.

Kim Garcia

The new site has opened a lot of doors for us, and improved the perception of our brand, giving us renewed confidence to move forward. And rather than just looking nice, this is a design that converts - a crucial factor most designers don't deliver.

Ken Lewis

People are RAVING about the new sales page... We had our best launch ever and our team feels better about what we’re offering because of the page, which was an unforeseen benefit!

Meet Riccardo,


Riccardo Proetto: CEO, CO-Founder di EDUCTT ® and Smart Branding Expert ™; Co-Creator of the Framework Thinking ® method (better known as Design Thinking), used in all universities in the world. Lecturer at IED University (ied.edu), Author of the books: No one has ever told you about the sales process; GOAL SETTING; Manage time well; Think big and get bigger; Branding Secrets: Unleash your marketing by establishing your Brand.

As a Strategic Leader,

Riccardo Proetto is qualified as Innovation Manager, Business Model Innovator, Privacy Data Protection Officer, Branding Expert, Life Coach, Business Coach, Wealth & Financial Planner, NLP Trainer, Digital Manager and Creator fo the "Framework Thinking ®". 

"… In this age of specialization, I sometimes think of myself as a "Visionary-Innovator" in economics and branding…" said Riccardo Proetto. CEO, lecturer, trainer, coach, mentor, and innovator of Branding Economics. Riccardo Proetto has a lot of knowledge: From Mathematical Economics to current Journalism, From Neuro-Linguistic Programming to Emotional Intelligence. "... My real interests are Creating and Innovating to add more value to people's lives ..."

His work in Business Modeling and his Branding theories can be found in modern welfare economics, linear programming, economic dynamics, international branding, trade theories, logical choices, and maximization. In terms of Framework Thinking® and Branding philosophy, Riccardo states that the best expression of each individual is "The Ultimate Quality Perception". For these and other reasons, he is called in companies as Business Model Innovator, Innovation Manager, and a Personal and Corporate Branding Strategist alongside CEOs and Managers for targeted interventions through Innovation and Training programs. The EDUCTT Group has demonstrated specific skills and concrete results in every sector. In addition, Riccardo is one of the official advisers of Rockefeller Holding.

During his international experiences at Allianz Bank, Wellsfargo, Apple, and PNB Paribas Group, to name a few, Riccardo has developed the belief that we all build our Brand throughout our lives. Whether we are aware of it or not, we build our Personal Brand, and this Brand allows us to go forward or backward. Our life is a constantly changing picture, and only through constant ecological innovation and a competent BRAND is it possible to thrive even during a period of recession. A Strategic Leadership MINDSET is the keyword.





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The contents of this website, the contents of video clips, extracts from books, EDUCTT products and other communications are not intended to provide legal, accounting, tax, valuation or other professional or investment advice. All situations vary and the professional and business advice given must be tailored to each particular case. Be sure to weigh all advice with your lawyers and counselors based on the facts that apply to you. Remember: "Do Your Research Before Investing!" I can't do it for you! No submission or communication expressly or implicitly binds any person or entity to any contract, agreement or policy, nor waives any part of this disclaimer.

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