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SEIZE VALUE
training from Smart Branding Expert
sales negotiation training and counterintuitive closing strategies
Traditional sales negotiation training teaches salespeople to “power up” or seize the upper hand in a negotiation. But this approach isn’t as effective as it used to be.Your buyers now have all the power in sales negotiations. They approach these conversations armed with the confidence to demand discounts—and walk away when they don’t get them.So, when prospects and customers start making demands for your time and your resources, and start asking for discounts, you need to embrace the natural tension of the moment and learn how to value, rather than give it away.
close larger, more profitable deals
As deals get increasingly complex, late-stage negotiating tactics become increasingly irrelevant. Now, more than ever, your ability to create profitable outcomes depends on how deftly your reps navigate critical moments of the sales process—moments that have the potential to change the nature of the opportunity and recast the buyer’s perception of your influence.With Seize Value training from Smart Branding Expert, your team will learn a counterintuitive approach that breaks with traditional negotiations programs and helps you turn your low-power position into a competitive advantage. These “low-power” techniques are key to helping you drive consensus among multiple stakeholders and protect your pricing throughout the buying cycle, not just at the end.
Seize Value skills training
Only with Smart Branding Expert can you get your salespeople fluent at managing complex, consensus-driven deals and protecting your pricing—even when the buyer seems to have all the power.Your team will learn how to apply unexpected and counterintuitive techniques to maximize deal size and value. With flexible options for online training and hands-on application-based learning combined with ongoing reinforcement, you can train your sellers on the skills they need to protect your margins and gain a negotiating edge.
BUILD VALUE
Break the status quo anddifferentiate your solutions.WHY CHANGEDefeat status quo bias and persuade your prospect.WHY YOUClearly differentiate your solutions from competing alternatives.
UPRAISE VALUE
Build a more effective business case to justify executive decisions.WHY INVESTPresent a powerful business case to justify an executive’s time and attention.WHY NOWGenerate a sense of urgency so executive decision-makers act now.
EXSTEND VALUE
Keep and grow existing customer revenue.WHY STAYConvince existing customers to renew their relationship with you.WHY EVOLVEConvince customers to migrate to upgraded solutions.
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