for ongoning reinforcement

Less than 15 percent of sellers believe their managers provide sufficient levels of sales coaching on how to have better customer conversations.

To be effective, sales coaching needs to go beyond just providing accountability and feedback. You need a pragmatic and manageable approach to motivate your salespeople and reinforce new behaviors. That means a relentless focus on sales application, practice, and ongoing reinforcement using coaching techniques that actually change sellers’ behaviors and performance.
Only with Smart Branding Expert’ sales coaching programs do you get a comprehensive and continuous approach to these sales coaching essentials—all supported by an array of science-backed sales enablement solutions designed to ensure your salespeople’s new skills are adopted and applied by each rep in the field.


B2B and B2C Coaching Program

Sales Coaching Programs Backed By Framework Thinking ® Science

Whether your sales team needs to acquire new customers or expand existing customer accounts, Smart Branding Expert offers a variety of vital sales coaching programs to help your sellers perform better in the most critical customer conversations.

sales manager coaching

Behind every deal is a conversation between your seller and your buyer. 

And it’s in these conversations where sales manager coaching matters the most. With Smart Branding Expert’ Coaching Skills for Sales Leaders, your organization can make conversation coaching an integral part of your sales culture. In this training program, you’ll get science-backed insights and sales coaching resources that support your sales team leaders and managers before, during, and after their sales training. With a great sales coach, your sales team will gain lasting proficiency in their new skills, which means improved performance, more qualified pipeline, and more won deals.

must-win deal coaching

Every sales meeting, presentation, or proposal is an opportunity to showcase to your sales prospect or customer how you can drive business value…or not!

When your prospect summons you to the C-suite, requests a final sales presentation, asks you to meet with their boss, or to participate in an RFI or RFP, your sales teams need to rise to the demands of these must-win conversations with expert sales negotiation and leadership skills backed by scientific research.

With Smart Branding Expert’ Must-Win Deal Coaching, your key account sales teams will benefit from learning how to apply Decision Science principles to their sales conversations and negotiations with executive decision makers.

fluency coaching

Due to time constraints, sales reps often don’t get the kind of detailed coaching feedback they need to practice, improve, or become fluent in their delivery and performance to master new sales skills.

With online Fluency Coaching, your sales reps submit recorded practice assignments that are reviewed and graded by a sales coaching expert. Every coaching participant receives tailored feedback on their practice recordings, so they know precisely how they can individually improve. All this sales development is reinforced by top-tier examples of great sales delivery from their peers, so your sales reps know what good looks like and what qualities make those performances stand out.

Sales teams who received Fluency Coaching report twice the boost in confidence levels when engaging executive decision makers, compared to sellers who attended live classroom sales training.

framework coaching

Coaching is the most critical, yet most inconsistently practiced and supported factor in driving sales success.

Many salespeople find that they’re only coached four times a year—at their quarterly business reviews.

Organizations have traditionally relied on in-person role plays to have sellers practice and gain proficiency on new messages and skills. But that takes time and over-extends your managers. Now, with technology advancements and artificial intelligence, you don’t have to rely on 1:1 coaching and feedback.

With Framework Coaching, you can ensure your reps demonstrate your desired level of fluency on your message fast and efficiently. They get immediate and tailored feedback based on knowledge accuracy, message delivery, and skill proficiency. And all that feedback gets documented for managers to review, so they can focus their time on having more meaningful in-person coaching conversations.

sales coaching programs backed by Framework Thinking ® science

When combined with skills training, you’ll establish a consistent sales training and coaching program that improves reps’ competence and confidence across your entire sales organization.
Unified by the same messaging principles and anchored in the science behind how your buyers frame value and make decisions, your team will be better equipped to articulate value with conversations that win.

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