Unfortunately, many of the industry “best practices” that supposedly help distinguish you from your competitors are actually having the opposite effect—you end up sounding exactly like everyone else. And when you sound like everyone else, your buyers become more indecisive and less likely to change from what they’re doing today. In other words, the dreaded do-nothing, No Decision loss. 
Decades of research into the science of decision-making have shed light on the hidden forces that shape how humans frame value and make decisions. Mastering these forces is essential to overcoming the biggest threat to your success in this moment—something behavioral experts call Status Quo Bias.

disrupt the status quo and persuade prospects to choose you

The sour truth is that the majority of buyers prefer to do nothing instead of change. Staying the same is safe and comfortable, while change is associated with threat and risk. 
To break through buyer inertia and get prospects to leave their current situation, you need to tell a story that makes a compelling case for why they should change, and why they should change now. 
With Build Value training from Smart Branding Expert, your sellers will go beyond the typical value proposition. Your reps will understand how to bring your disruption-minded story to life with skills rooted in Decision Science.

Build Value skills training

Only with Smart Branding Expert can you give your sellers the
two-part story needed to defeat Status Quo Bias and differentiate your solutions:

Why Change – Defeat Status Quo Bias and persuade your prospects to change.

Why You – Clearly differentiate your solutions from competing alternatives.

With a mixture of online training and ongoing coaching reinforcement, you can train your entire organization to engage prospects, build a more qualified pipeline, and establish an unfair competitive advantage.