passionate

in Professionaland
Personal life

Riccardo Proetto

Silvia Pistolesi

The World has Changed, the Business has not. New Technologies and new Ways of interacting have Emerged.

Customers are more demanding than ever. . . Yet most companies still, do business based on obsolete logic.
To stay in the market you have to be disruptive and "move to the edge" with the dominant compliance in your organization to secure the Branding Trust... Thanks to our proprietary technology, the Framework Thinking ® and the right tools, we help you unleash the creativity within your company, contributing to innovation and growth.

Riccardo Proetto, co-founder of Smart Branding Expert

Riccardo Proetto: CEO, CO-Founder of EDUCTT ® and of The Smart Branding Expert Academy™; Co-Creator of The Framework Thinking ® method (better known as Design Thinking), that is used in all the Universities around the world. Lecturer at IED University (ied.edu), Author of the books: What Nobody Has Ever Told You About The Sales ProcessGOAL SETTINGManaging Time WellThink Big and Grow BiggerUnleash Your Marketing by Establishing Your Brand.

Business Model Innovator and Leader in Personal and Corporate Branding, Riccardo Proetto is the co-founder of EDUCTT and Smart Branding Expert with Silvia Pistolesi. “…In this era of specialization, I sometimes, think of myself as a “Visionary-Innovator” in economy and branding…” Riccardo Proetto said. Branding Economics CEO, Lecturer, Trainer, Coach, Mentor and Innovator . Riccardo Proetto has got many knowledge that goes from Mathematical Economics to current Journalism; From Neuro Linguistic Programming to the Emotional Intelligence. “ My real interests are Creating and Innovating to add more value in the people’s life…”. His work in Business Modelling and his Branding theories can be found in modern welfare economics, linear programming, economic dynamics, international branding, trade theories, logic choices and maximization. In terms of Framework Thinking® and Branding philosophy, Riccardo says that the best expression of each individual is “The Ultimate Quality Perception”. For these and other reasons, he is called in Companies as a Business Model Innovator and as a Personal and Corporate Branding Strategist. During his international experiences in Allianz Bank, Wellsfargo, Apple and PNB Paribas Group, just to name a few, Riccardo has matured the conviction that all of us build our brand during our lifetime. Whether we are aware of it or not, we build our Personal Brand and this Brand enable us to move forward or backward in life. Our life is a Constant Changing Framework and only through constant and ecological Innovation and a powerful Brand we can thrive even during recession's time.

Silvia Pistolesi: CO-Founder of EDUCTT ® and Smart Branding Expert; Co-Creator of The Framework Thinking ® method (better known as Design Thinking), that is used in all the Universities around the world. Lecturer at IED University (ied.edu), Author of the books: What Nobody Has Ever Told You About The Sales ProcessGOAL SETTINGManaging Time WellThink Big and Grow BiggerUnleash Your Marketing by Establishing Your Brand.

Silvia international corporate experience include Hilton, Kempinski Hotels to name a few where is has earned expertise in creating the best and luxurious client/branding experience like the one done for the Emirates Palace, the seven star deluxe hotel in Abu Dhabi.


My passion/gift is finding the unique value you offers to people to become memorable.

Becoming memorable it doesn’t means being famous... it means That your message is so strong and clear that you become the go to person when someone need your product or service.

We have created a step by step process that helps people achieve that.

"There is only one way to unleash your personal and company brand: be sincere, be genuine. You must be congruent with your credo and so people around you."

Silvia Pistlesi, co-founder of Smart Branding Expert

It's what you Value

most that count

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